Iron Chef Shellie

Apple & Blueberry Loaf

Primrose Bakery in London is well known for their delectable cakes, cocktail cupcakes, loaves and biscuits. I try making their famous apple & blueberry loaf at home, and it's a cracker!


When you cook this at home please tag me too - I love to see when other people give my recipes a go!


Apple & Blueberry Loaf
January 12, 2015

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Apple & Blueberry Loaf

Happy New Year friends!

Some of you might have already noticed, Iron Chef Shellie has had an extreme makeover. She is part of the new me; Shellie 2.15. I’m now doing what I love, 100% of the time, not just jammed in around other commitments. From now on; you my friends, are getting 100% #shellieness.

So if you, or someone you know needs a photographer, food stylist or some graphic design work; I’m your gal! You can drop me a line over at for my rates, or a chat.

I’ve been doing some whacky things lately in the kitchen studio, and I can’t wait to share them with you. The only clue I have to share with you is, I’VE MADE A LOT OF MESS! I’ve had to put my OCD aside for the sake of my art. Thank goodness for vacuum cleaners, mops, and dishwashers, that’s all I’m saying!

It’s going to be an amazing year. I’m turning the big three-ohhhhhh and I’ve got a trip to Japan planned with some of my favourite people. I haven’t been overseas on 7 years, so I cannot begin to tell you how excited I am!

So, let’s start the year with one helluva delicious apple and blueberry loaf. ♥

Primrose Bakery Apple and Blueberry Loaf 1

I’ve never been to Primrose Bakery, London, or in fact the United Kingdom, but I knew I liked the look of the Primrose Bakery cookbook. You can judge a book by it’s cover, it’s very,very pretty cover. I ended up with a copy after doing some design work for my friend Rachel. She offered to pay me in cookbooks, an offer I could not refuse.

I have made a few things from this book, including the Nutella cupcakes, which were very moreish. Anyone who knows me knows I love anything with apple. I knew I had to try this recipe and then proceed to plant my face into this loaf.

Not only did the photo in the book look fantastic, it looks spectacular on their website too:

“This loaf has layers of apples and blueberries baked through, making each slice look as good as it tastes. We top it off with an apricot glaze to add an extra bit of sweetness. Delicious!”

I’m happy to say, this loaf lived up to all my dreams and expectations. It looked dead gorgeous, and with the copious amount of apples and berries, every mouthful was filled with fruit, cake and happiness.

Apple and Blueberry Loaf Primrose Bakery

Primrose Bakery Apple & Blueberry Loaf

Primrose Bakery
Print Recipe


  • 125 g chilled butter diced, plus extra for greasing
  • 225 g self-raising flour
  • 175 g caster sugar
  • 2 large eggs lightly beaten
  • 2-3 tbsp milk
  • 2 large eating apples peeled, cored and thinly sliced
  • 125 g blueberries
  • 2 tbsp apricot jam


  • Preheat the oven to 190°C / 170°C fan forced /gas 5.
  • Grease a 900g loaf tin and line with baking paper or a paper loaf tin liner.
  • Sieve the flour into a food processor with a pinch of salt and add the butter. Whizz until it resembles breadcrumbs. Add the sugar, eggs and milk and whiz again to make a smooth mixture.
  • Pour half the cake mixture into the loaf tin, then scatter with half the apples and half the blueberries. Pour over the remaining cake mixture, then scatter with the remaining fruit. Bake for 1 hour, or until risen and firm. To test it, insert a skewer into the centre- it should come out clean.
  • Put the apricot jam into a small bowl and microwave the jam on high for 20 seconds to melt. Brush the glaze over the cake as soon as it comes out of the oven. Cool for 10 minutes in the tin, then turn out onto a wire rack to cool completely.

Primrose Bakery Apple and Blueberry Loaf 2


21 comments on “Apple & Blueberry Loaf
  1. marcellina

    Mmmmm, love the look of that loaf! And you site looks amazing too!

    January 12, 2015 at 4:36 pm
    • Iron Chef Shellie

      Thank you Marcellina <3 I think it's time to make another one 😉

      January 15, 2015 at 12:23 pm
  2. Tania@My Kitchen Stories

    This is a beautiful cake, but no where near as beautiful; as this new site. Gorgeous

    January 12, 2015 at 5:32 pm
  3. Katie

    Love your new site! So proud of you. xx

    January 12, 2015 at 6:48 pm
    • Iron Chef Shellie

      Thank you gorgeous <3 I can't stop looking at it! hehe xx

      January 15, 2015 at 12:23 pm
  4. Maureen | Orgasmic Chef

    Congratulations, Shellie. I think following your dream is the best thing you can do. If this cake is any indication of what to expect in 2015 – I’m in for the ride!

    January 12, 2015 at 8:50 pm
    • Iron Chef Shellie

      oh Maureen 🙂 you are too lovely! Thank you very much for your support <3

      January 15, 2015 at 12:24 pm
  5. msihua

    I LOVE YOU! Oh and I love your website!! And I’m so excited for you too 🙂 HAPPY DAYS! And congratulations again on your big change and this amazing looking website! 🙂

    January 12, 2015 at 9:37 pm
    • Iron Chef Shellie

      HAZZIE!! <3 oh how I love you too!! squeeee thank you!! xo

      January 15, 2015 at 12:24 pm
  6. Bec

    The new layout looks wonderful!!! I love it Shellie. This apple and blueberry loaf looks wonderful too and now I’m craving blueberry!

    January 13, 2015 at 5:56 am
    • Iron Chef Shellie

      Thank you Bec! The new site makes the apple & blueberry loaf look even better than I remembered it!

      January 15, 2015 at 12:24 pm
  7. Hannah

    Congratulations you superstar!! What a leap, and oh how you’ll fly! xx

    January 13, 2015 at 1:00 pm
  8. Gourmet Getaways

    Nice Shellie, love the new look! Plus this fruity loaf!

    Julie & Alesah
    Gourmet Getaways xx

    January 13, 2015 at 7:48 pm
  9. Sarah

    Wow – that cake looks BEAUTIFUL!

    But more importantly – congrats on becoming full time Iron Chef Shellie! Yay! The year sounds like it will hold wonderful things for you – hooray!

    xox Sarah

    January 14, 2015 at 5:33 pm
    • Iron Chef Shellie

      Thank you Sarah! I’m really excited to see where life takes me now! 🙂 x

      January 15, 2015 at 12:26 pm
  10. Lynn | The Road to Honey

    This loaf is drop dead gorgeous and would be the perfect companion to my morning cup of tea. Congrats on this new journey in your life.

    January 15, 2015 at 7:11 am
    • Iron Chef Shellie

      Definitely a winner with a cup of tea Lynn! Thank you for your well wishes 🙂 x

      January 15, 2015 at 12:26 pm
  11. Nicole- Champagne and Chips

    I had to come and check this out after seeing your gorgeous pictures on Instagram. I love the bursts of colour from the blueberries and how the whole cake glistens.

    January 16, 2015 at 3:17 pm

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Apple & Blueberry Loaf

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Shellie Froidevaux

All content on this site is by Shellie Froidevaux - aka Iron Chef Shellie. Her skills include recipe development, food styling in her kitchen studio, lifestyle and travel photography, restaurant photography on location, styling and shooting social media for her clients and photography workshops for people who really want to change their game :)

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