Iron Chef Shellie

Launch Of The New Upper Crust Menu & Quest For A Michelin Star

“Crust Pizza knows it doesn't have a chance at winning a Michelin Star, but it didn't stop them from writing a letter as part of their clever marketing campaign for the launch of their new Upper Crust menu.”

Launch Of The New Upper Crust Menu & Quest For A Michelin Star

Launch Of The New Upper Crust Menu & Quest For A Michelin Star

“We think that if our new menu was any more gourmet, you’d have to order it in a French accent”

– Crust Pizza

Crust Pizza knows it doesn’t have a chance at winning a Michelin Star, but it didn’t stop them from writing a letter as part of their clever marketing campaign for the launch of their new Upper Crust menu.

International award winning head creative chef Peter Augoustis, the man behind the new menu at Crust, showed us a few of his pizza making secrets in an event to show case some of the new menu. Along with fellow food bloggers and media, we learned the art of the Five Spice Pork Belly pizza; from dough basics, to seasoning our meat, and dressing it after it has cooked in the oven.

Just to make it even more fancy, matching wines were served. Hamsley was lucky enough to score an invitation too, and it was our first time sampling Crust pizza, and we were sold. We were so sold on Crust pizza, we had a pizza 2 days after the event, and then another a week later.

To get the taste buds flowing as we waited for everyone to arrive and be seated, we had some lovely prosciutto, walnuts and a selection of cheeses. There was also some quince paste in the middle, one of my new found loves on a cheese board.

Peter then took us through the process of making the five spice pork belly pizza. He explains that you should be able to see every single ingredient that goes onto the pizza, from the first to the last. You shouldn’t need to put so many things on, that you can’t see the first thing you put on there.

Before long it was time for tastings:

Wagyu Prawn
4+ Marble Score Wagyu Beef, Asparagus, Red Capsicum, Shallots & Marinated Tiger Prawns on a Tomato base, drizzled with Hollandaise sauce, served with Salt & Cracked Pepper.

Hamsley and I loved this one so much, it’s the one we’ve had twice since the event. This is Crust’s answer to a ‘Surf ‘n Turf’. Peter tells us it’s a great option for two people that just want to just smash a pizza together. He wasn’t wrong, it’s a complete meal, with superbly cooked Wagyu; all the flavours just work well together, it even made me eat asparagus…. It was by far our favourite pizza of the night.

Five Spice Pork Belly
5 Spice Marinated Pork Belly & Pear Slices on a Tomato base, topped with Wild Rocket, crushed Walnuts & Balsamic Glaze.

April and I found the pork too cinnamony, and the pear too chunky. After the event April suggested to Peter they cut the pear thinner, and he agreed, apparently it’s not normally that chunky. It wasn’t bad don’t get me wrong, we just preferred to have more Wagyu prawn!

Salmon Benedict
Smoked Salmon, Spanish Onions & Baby Spinach, drizzled with Hollandaise sauce, served with Cracked Pepper & Sea Salt.
I quite liked this one, but I do love smoked salmon. Not a pizza I could smash with Hamsley as he isn’t that much of a fan of smoked salmon.

Cajun Spiced Chicken Breast Fillets, Spanish Onions, Green Capsicum, Mushrooms & Jalapeños topped with Peri-Peri sauce.

This chicken was a bit on the spicy side! Blame that on the Jalapeños and Peri-Peri sauce, but it wasn’t too spicy for me… just a nice kick :)

Peppercorn Wagyu
4+ Marble Score Wagyu Beef, Asparagus, Caramelised Onions & Toasted Pine Nuts, drizzled with Peppercorn sauce
Another favourite, it was almost slightly sweet which worked really well.

We were then broken into teams to create a dessert pizzas, as there aren’t many sweet options at Crust. The recipe for the winning pizza would get taken to the Crust board and potentially end up on the menu permanently. Apparently a paella pizza was created at an event like this, and is now on the menu at Crust Pizzas in Singapore!

Once we heard Nutella was an option, I-Hua and I looked at each other and had a magical moment of agreeing Nutella was the only option!  Together with the team, we decided what was to go on the Nutella pizza, and we had to come up with a way to market our new pizza.

I give you, the Nutella-sutra. It has a Nutella base, strawberries, banana, coconut and hazelnuts… and it was delicious. I can’t remember our lame slogan we came up with, but I assure you it was lame 😉

This was dubbed Girls Night In, with a condensed milk base, cinnamon infused blood orange, choc bits, drizzled with chocolate.

The winner of the night was the Banoffee Toffee, with a caramel base, chocolate, banana with brown sugar, chocolate sprinkles and whipped cream. Not really a pizza you could get delivered with the whipped cream on top, but I’m sure if it ends up on the menu, they will sort something out!

Crust Pizza is the only pizza franchise to hold the Heart Foundation Tick of Approval on selected pizzas. To find out more about Crust, or to check our their new menu which you can even order online, head to:

Once you have wagyu prawn…. you won’t go back 😉 Although I’m looking forward to trying the Deep Dish Italian Sausage pizza soon….. *drool*

Iron Chef Shellie attended the launch of the new Crust pizza menu thanks to Keep Left PR and Crust Pizza.

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Launch Of The New Upper Crust Menu & Quest For A Michelin Star

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19 comments on “Launch Of The New Upper Crust Menu & Quest For A Michelin Star
  1. Heidi - Apples Under My Bed - July 7, 2011 at 9:06 pm

    uuuum YES! Nutella-sutra and Banoffee Pizza. Yep. Oh yes the mains look good too, but I’d totally love me some nutella right now :)
    Heidi xo

  2. Miss Adriennely - July 7, 2011 at 9:17 pm

    The nutella pizza looks so good, I wanna plunge right into it and dig in straight away!

  3. mademoiselle délicieuse - July 7, 2011 at 9:20 pm

    I’ve got more than a few friends who are serious Crust fans and who seem to order it every other week, if not every week!

    As for the paella pizza, well, part of that honour belongs to Conor:

  4. Esz - July 7, 2011 at 9:34 pm

    I’m a big fan of Crust Pizza! They only just opened near my place but we used to get them all the time when we lived in Richmond. Soooo tasty. The Peri-Peri chicken is always ordered.
    And yes, I can smash a whole large pizza by myself.

  5. leaf (the indolent cook) - July 7, 2011 at 10:31 pm

    I get pizza from Crust every now and then and always enjoy their pizzas. I’ve heard of these new gourmet ones but yet to give them a go – they sound fabulous though!

  6. April @ My Food Trail - July 7, 2011 at 10:32 pm

    Ahh, you beat me to it! At least now I can link to yours! :)

    I’m super impressed by the photos you managed to get… I’m sure mine didn’t turn out so good!

    I’ve got a craving for wagyu prawn pizza now!!

  7. penny aka jeroxie - July 7, 2011 at 11:31 pm

    Hmmm… which should I try? Everything looks so awesome… wagyu prawns first?

  8. Fatbooo - July 8, 2011 at 6:48 am

    Aaaa nutella-sutra… I’d to have a slice of that one.!! 😀

  9. Erin@TheFoodMentalist - July 8, 2011 at 7:09 am

    These Crust pizzas look delicious! We often have them and love their range. I’m looking forward to trying the wagyu and prawn one – wow! And I’d really like to try the pork belly one I love cinnamon so I think it definitely a ‘me’ pizza. Looks like a great night out especially with the dessert pizza challenge – love it!

  10. Matt - July 8, 2011 at 11:29 am

    I’ve had 2 pizzas from Crust, their vegetarian pizza was delicious and fantastically made. I was really disappointed with their mushroom pizza though (the 3rd one they listed in that letter). It tasted good, but the toppings were sparse, even the sauce and cheese were limited, leaving a lot of dry pizza base. Fortunately their pizza base is yum, but it was disappointing.

    Hopefully it was just a once off because it’s certainly not worth what they want you to pay for it, and definitely not a Michelin Star. The vegetarian on the other hand absolutely was superb! Possibly the best vegetarian I’ve ever had at a pizza place (bar the ones I used to make for myself when I worked at Dominos many years ago – but they probably don’t count).

  11. Mez - July 8, 2011 at 12:15 pm




  12. Ashley - July 8, 2011 at 1:26 pm

    Woaaah, what a fun event! Crust was never like this when I visited it!!!! I love the concepts you guys came up with the dessert pizzas…I want to try them all! (and hopefully they’ll do them with the gluten free base too..:))

  13. Veggie Mama - July 8, 2011 at 8:27 pm

    How good is quince paste! I am never without it.
    I think I would totally eat that Girls Night In pizza… I can never say no to condensed milk – ever!

  14. GourmetGetaways - July 9, 2011 at 4:08 pm

    Far out brussel sprout!!!!

    They all look out of this world! I am loving the Gourmet Pizza resurgence… bring it on :)

  15. yasmeen @ wandering spice - July 9, 2011 at 9:45 pm

    Swung by here after reading about the Crust experience @ I’m So Hungree… looks like you guys had an awesome time. We take away from Crust every now and again – looking forward to some of these new options. Great pictures, too!

  16. msihua - July 10, 2011 at 3:08 pm

    I can’t remember what our slogan was either.. we must have been very lame 😛

Shellie Froidevaux

All content on this site by Shellie Froidevaux, otherwise known as Iron Chef Shellie. Her skills include food styling in her kitchen studio, lifestyle and travel photography across Australia, restaurant photography on location, styling and shooting social media for her clients, recipe development with love and photography workshops for people with discerning tastes :)

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